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How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterwards. Seeing a business handle a particularly challenging review online suggests that management is proud of their […]

How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Google, Facebook and Trustpilot to announce the quality of their business publicly. The good news is that this […]

What Social Media Monitoring Can Teach You About Your Business

Intro to Social Media Monitoring Have you ever been at a party and caught a person or a group glancing at you while whispering covertly? Are your flies undone? Does someone fancy you? Does someone want to throw a drink in your face? You’d want to know, wouldn’t you? The online universe is a lot […]

What is Online Reputation Management?

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels. Basically, if it is an online […]