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Unleashing the Power of TikTok Ads: How to Drive Engagement and Boost Your Brand

In today’s digital marketing landscape, TikTok has emerged as a game-changer, boasting over 1 billion active users worldwide. With its unique blend of creative, snackable content and highly engaged audience, TikTok Ads offer businesses an unparalleled opportunity to drive engagement, increase brand visibility, and foster meaningful connections with their target audience. In this blog post, […]

How To Boost Your Blog Posts Using Social Media Traffic

One of the best ways to drive near-instant and massive traffic to both new and old blog posts alike is by using the power of social media. With just one social media post, you can get tons of high-quality traffic immediately. Over time, you’ll even get free and passive traffic from people who’ll come across […]

How To Choose The Right Social Media Platform For Your Business

Social media platforms are common place nowadays with each having their own pros and cons. There’s the king of social media, Facebook, the king of videos, YouTube, and so many others. But, how do you know which one is the best for your business? What’s your goal? It’s important to define what your main goal […]

3 SEO Tips to Improve Your Keyword Research

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental. Although you may […]

What are Listings and Why Do They Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included […]

How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterwards. Seeing a business handle a particularly challenging review online suggests that management is proud of their […]

How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Google, Facebook and Trustpilot to announce the quality of their business publicly. The good news is that this […]

The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on […]

Understanding and Optimising Your Website Speed

What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to load in 2 seconds or less, and […]

7 Reasons to Choose an Online Business Model

Setting up and online business is becoming known as the best way to achieve success quickly. Using other models often involves more risk with longer time horizons. There are numerous advantages that an online business has over other models, and here are seven of them. It’s Cheaper By setting up an online business, you have […]